Empowering Your Visibility
Helping businesses and marketers stay visible across traditional search and AI-powered platforms through actionable AEO, GEO and SEO strategies.
My Journey and Milestones
Built on one belief: the future of visibility belongs to those who understand how AI thinks, not just how algorithms rank. This is that journey, documented in real time.
Year 2026
Every insight, every experiment, every lesson gets a home. Rank With Rida launches as a live learning lab and educational platform — not just a blog, but a front-row seat to the future of
search. The journey has just begun. Follow along.
Year 2025
Joining HixCode as a full-time SEO Specialist, I notice something shifting. Google isn’t the only game in town anymore. ChatGPT, Perplexity, Gemini, Claude AI Overviews — a new search landscape is emerging. While others optimize for yesterday’s algorithms,
I start studying tomorrow’s: AEO and GEO.
Year 2024
What starts as a research thesis becomes a passion. Diving deep into AI and NLP, I build a hybrid BERT-LSTM model that teaches me something unexpected — AI doesn’t just process language, it decides whose content is worth surfacing. That realization changes everything.
Year 2023
From research labs to real clients. I step into professional SEO — first with GAOTek Inc., then WebFix — working with international businesses across Canada and the US. Every campaign teaches me what textbooks never could: SEO is not just about rankings, it’s about relevance.
Why AEO & GEO?
Ranking on Google’s first page is no longer enough. Users ask ChatGPT, Perplexity, and Google AI Overviews for direct answers—if your content isn’t structured for AI search, you’re missing traffic.
- AEO (Answer Engine Optimization): Shapes content to capture position-zero snippets, voice search, and AI-generated summaries.
- GEO (Generative Engine Optimization): Ensures AI models actively recommend and cite your brand in direct conversational answers.
My MSIT research in NLP focused on hybrid BERT-LSTM models. I apply these exact machine learning mechanics to help brands gain trust across generative engines.